Letter from Edinburgh: The Perils of Publication

There are so many elephant traps in the book business.

Dear Don,

A writer we both know quite well has experienced issues with their publisher. In fact, it’s incredibly common.

There are, if you didn’t already know it, only five major publishers in the English language:

• Penguin Random House (UK/USA)
• Hachette (France)
• Simon and Schuster (USA)
• Harper Collins (UK/USA)
• Macmillan (UK)

Each of the above has many ‘imprints‘, names that they use to publish categories of books, for example Penguin Random House publishes reference books under the imprint Dorling Kindersley, while Hachette publishes literary fiction under the imprint Little, Brown. It means that, while there appear to be a vast number of publishers when you enter a large bookshop, in reality what you’re browsing has largely been offered to you by just five competing firms. Indeed, earlier this decade, it was nearly down to four: Simon & Schuster looked about to merge with penguin Random House. Eventually, however, the US Government stepped in to prevent the move on the grounds that it contravened US anti-trust (competition) laws.

It’s almost impossible to get your book into that large bookstore you enter – it’s probably Waterstones in the UK, or perhaps a supermarket – if your book isn’t published by one of those big five publishers. Such is their power that they can actually dictate on which shelves and tables their books will appear. If the store doesn’t play ball, it doesn’t get a fair access to the publisher’s books.

Meanwhile, you, the author, have no chance – zero chance – of being published by one of these big publishers if you and your book hasn’t been accepted by a literary agent. Agents appear to represent the author, but in reality they’re ‘gatekeepers’ whom the publishers use to sift out the manuscripts and authors that are likely to sell. And there’s the rub: it’s not about literary quality, it’s a business. A dirty one, at that. If you’re simply a wannabe writer, you’re probably more likely to win the National Lottery than to land a publishing contract with one of the Big Five. Even if you do, you’re not going to get rich.

So, if you can’t land a Big Five publishing contract, what other routes are there?

There are a myriad of small, independent publishers. Anyone can set up as a publishing house – I’ve done it myself. A common model is that someone writes a book and sets up a publishing house to publish it. Frequently, they get their spouse or partner to be the publisher, so the author can legitimately say they’re ‘conventionally published’. Your book is there to ‘swell the numbers’ to create a critical mass of titles that suggests that all the publisher’s titles are good – including the original writer’s. That’s OK, but be aware that your interests might well be secondary to their own.

But these small publishers face the same problems as individual writers: how to get their books into bookshops. This isn’t quite a no-hoper. There are also small independent bookshops that are happy to promote local writers’ work, and the output of local publishers that produce quality books – both in terms of the quality of the writing and the quality of print production. But the small publisher needs to establish a reputation first before its books will be taken on trust. That means favours have to be sought by the publisher on behalf of the writer and his or her book, usually in person. This is not the moment for the author to behave like a diva.

Once again, the author is at the foot of the food chain. And then there’s another issue. When you hand your book over to a publisher, you agree a contract that requires them to pay you royalties on any sales. But all sorts of things can go wrong. Your publisher might decide the costs of trying to promote your book won’t be recouped in sales. The publisher might sell the business to another publisher, along with all their books, and the new publisher decides your book isn’t up to much. In both cases, nothing happens, and you’re stuck until reversion rights kick in – if you’ve remembered to make sure that’s in the contract. Sometimes – surprisingly often, in fact – the publisher doesn’t pass on your royalties, but… just keeps them and disappears. Untangling that one can be quite costly and take years, especially if the publisher decides to file for bankruptcy.

There’s nothing worse than spending months, even years, producing something you’re quite proud of, only to discover that no one can see and enjoy it because the person you trusted lets you down. It’s little wonder, then, that writers are increasingly turning to self-publishing. You can hardly blame writers for falling into the vanity publishing trap, too. (A reminder: when you’re self-publishing, the author retains the copyright and all profits; vanity publishers take your book’s rights and much of any profits. In both cases, the author has to shell out money, but self-publishers can usually save on lots of costs.)

Next time you receive a rejection slip, consider this: perhaps you had a lucky escape.

Till the next time,

Gordon

REVIEW: Gordon Brown, Edinburgh International Book Festival *****

Interviewed by Lyce Doucet. 28th August 2026

Two of the people I most admire were in conversation this morning at the Book Festival, former UK Prime Minister Gordon Brown and BBC international affairs journalist Lyse Doucet. Unlike most former political leaders, Brown has been busy trying to make the world a better place in all sorts of ways. At home, he’s thrown himself into supporting the Fife Multibank, the charity that redistributes surplus goods from warehouses to poor or on benefits. Abroad, he’s a global ambassador on poverty, particularly with a focus on improving access to education for girls. In that respect he and Lyse Doucet have common cause, and there was clear respect and chemistry between the two. There was a little plug for the Linda Norgrove Foundation which brings some girls from Afghanistan to Scotland to complete studies.

Here, he had a new book to promote, The Future Starts With Us. Brown talked for much of the time about the factors and individuals who are responsible for the breakdown of community, peppered with amusing anecdotes – he’s surprisingly funny. Brown has been a major player on the world stage for so long that he’s met many global figures, and can count many as personal friends. I can see why; this is a genuine man with real passions, not fake.

Eventually, he moved on to the thrust of the book, how to improve our sense of community, both local and global. My biggest takeaway was when he drew on his fellow Kirkcaldy writer, the eighteenth century philosopher Adam Smith, author of The Wealth of Nations. It’s a much-misunderstood book, of course, one in which Smith writes of ‘circles of empathy’. Naturally, we empathise more with those we know and love far more than those in far-off countries, but that changes if we learn more about them. Trading with them more is simply part of that process, of course. Brown encourages us to think in terms of ‘circles of empathy’ rather than the zero-sum game of ‘them and us’.

It’s always good to have something worthwhile to take away from any meeting.

Till the next time,

Gordon

REVIEW: Lyse Doucet, Edinburgh International Book Festival *****

Interviewed by Sally Hayden, 27th August 2026

Everyone loves Lyse Doucet, the BBC’s foreign correspondent who goes to parts of the world where angels fear to tread. In recent years that’s mainly been in the Middle East, and here she was fresh off a trip to Afghanistan and now talking to Irish journalist Sally Hayden. She was also promoting a book The Finest Hotel in Kabul – her first – a social history of modern Afghanistan told through the story of the city’s Intercontinental Hotel and its inhabitants.

Despite the capacity of over a thousand, this show in the McEwan Hall was the first Book Festival event to sell out and it wasn’t difficult to see why. Despite the audience size, and the difficulty of seeing past the strong stage lighting, she made every effort to engage with audience members both collectively and individually. She and Ms Hayden compared notes on being in war zones (the latter has just spent a couple of years in Lebanon. Ms Doucet is incredibly self-effacing, keen to promote Sally Hayden and her own books, too, even although everyone was present to hear Doucet herself. Hayden came with some prepared questions, but to be honest Lyse Doucet could simply have spoken unprompted. Indeed, some of her best answers came in response to audience questions, particularly on the future of the BBC.

At one point she let something slip about how her peers see her. While describing how she uses her basic Arabic, Pashto and Daro to negotiate her way past Afghan checkpoints and security – along with jokes! – she said people would just wave her through. “Oh it’s all right,” she said, “it’s Lyse. She can go through.” ‘Lyse‘. I bet that’s exactly how it is, she’s often simply known by her first name.

I had a front row seat. One person asked if she ever managed to make it home. Her answer was that she often feels at home while abroad, unsurprisingly given how warm and friendly she seems to be. She’d be very welcome in my home any time.

Tomorrow, Lyse Doucet turns interviewer, appearing with former Prime Minister Gordon Brown, another person I admire. I suspect they work together at times to promote girls’ education in countries where it’s hard to access. I can’t wait.

Till the next time,

Gordon

REVIEW: John Grisham and Ian Rankin, Edinburgh International Book Festival *****

Introduced by Jenny Niven, 25th August 2026

The Edinburgh International Book Festival is fortunate that characters like Ian Rankin have its back, and here he was surely partly instrumental in setting up this McEwan Hall event. Even by international crime-writing standards, John Grisham is a megastar, primarily known as author of The Firm, countless other legal thrillers, as well as more than a few other fiction and non-fiction works. This time – although it almost seemed incidental – he was promoting his latest novel The Widow.

Rankin is a brilliant interviewer. Rather than turning it into a question-and-answer show, he engages in a conversation with his fellow writer, comparing notes in a way that allows the audience far greater insights into his guest’s life and work. He began by asking Grisham about his early life mainly in the Deep South – and deeply conservative – state of Arkansas. Although growing up in a poor family, he somehow managed to train both as an accountant and a lawyer, and he practised as the latter for ten years before giving up after The Firm to focus full-time on writing. I didn’t know he’s also served as an Arkansas State politician for eight years before becoming disillusioned with politics around the same time as the books took off.

Then the event moved on to a comparison of writing techniques and approaches, Rankin’s slighlty fly-by-the-seat-of-your-pants approach to plotting versus Grisham’s highly planned. There was a lot of interesting chat about modern-day reading habits and how writers should cater for them. I found that fascinating.

Brought up in a Baptist family, Grisham clearly likes his characters, especially his heroes, to be struggling with moral dilemmas and much of his work away from writing in the past couple of decades has involved attempting to rectify the hundreds of gross miscarriages of justice that take place in the USA every year. It’s a theme in many of his novels, too.

The EIBF broadcast this event live to eight public libraries across Scotland, and it’s more than possible that the website will eventually make it available for catchup, too. Highly recommended.

Till the next time,

Gordon